Creating brand strategy outcomes that deliver value

Phillip Yates, APR, PMP, PMI-RMP, is a brand and communication strategist who simplifies complexity and navigates uncertainty to deliver outcomes that achieve organizational goals.

Navigating uncertainty and complexity to foster sustainable outcomes

Managing communication projects in today’s volatile, uncertain, complex and ambiguous world can be daunting. As a long-time strategic communication and project management professional, Phillip Yates has learned how to navigate that challenge and consistently deliver successful project outcomes.
Phillip began his career as a crime and breaking news newspaper reporter. His shoe-leather reporting of energy development, public lands, politics, crime and breaking news generated numerous exclusive stories that the Associated Press distributed across the country and won numerous deadline journalism awards.
In his time covering crime and breaking news, Phillip also became highly skilled in covering trauma with respect and compassion.
As a strategic communication and project management professional, Phillip has:
  • Fostered collaborative, value-based stakeholder conversations that have helped achieve sustainable conservation outcomes.
  • Managed the creative and communication needs for one of the country’s largest municipal open space systems.
  • Planned and implemented responses to challenging risk and crisis situations.
  • Won six awards for creating conservation-focused communication and community relations campaigns.
  • Created strategies that led to front-page stories in national newspapers and helped a PR firm receive a $225,000 grant.

Agile expertise that achieves planned outcomes

  • Strategic Planning
  • Strategic Communication
  • Public Relations
  • Agile Project Management
  • Risk Management
  • Risk Assessments
  • Stakeholder Engagement
  • Stakeholder Analysis and Mapping
  • Social Impact Strategy
  • Brand Strategy
  • Community Engagement
  • Integrated Marketing
  • Media Relations
  • Training & Development

Strategic communication & project management insights that deliver value

Accreditation in Public Relations, APR

This professional accreditation demonstrates professional expertise in developing strategic communication campaigns that deliver outcomes that create organizational and brand value, along with in-depth knowledge of: 
  • Public relations research, including surveys and focus groups
  • Strategic communication planning, implementation and evaluation
  • Survey and focus group research
  • Media relations
  • Crisis communications
  • Reputation management

Risk Management Professional, PMI-RMP

This certification demonstrates skilled proficiency in complex risk management concepts – such as identifying, assessing project risks, mitigating threats and capitalizing on opportunities – along with techniques to:
  • Pro-actively manage risks to help organizations achieve their objectives
  • Anticipate and manage change
  • Improve decision making
  • Enhance and improve enterprise risk management strategies
  • Increase the chances to realize opportunities for the benefit of the business

Project Management Professional, PMP

Phillip also has earned the globally recognized Project Management Professional (PMP) certification, which gives communication professionals in-depth knowledge of:
  • Project initiation, planning, execution, monitoring and closing
  • Leadership and management
  • Agile project planning and execution
  • Stakeholder engagement
  • Scope management
  • Schedule management
  • Cost management
  • Quality management

Education and professional training

University Education
  • Bachelor Arts – History, University of Colorado
  • Bachelor of Science – Journalism, University of Colorado
Strategic Communication
  • Brand Management – Cornell University
  • Marketing Strategy – Cornell University
  • Crisis and Emergency Risk Communication, CDC
  • Reputation Risk Management – Public Relations Society of America
Social Impact and Corporate Responsibility
  • Leading Sustainable Community Transformation – University of Colorado-Coursera
  • Social Impact Measurement – Arizona State University
  • Business Strategies for a Better World – University of Pennsylvania-Coursera
  • Corporate Social Responsibility – University of Colorado
  • Sustainable Business Strategies – Harvard Business School Online
Leadership and Management
  • Public Sector Leadership – Cornell University
  • Advanced Management Techniques – University of Texas at Austin (CPE)
  • Management/Leadership Essentials – University of Texas at Austin (CPE)
  • Leadership Essentials – Project Management Institute
  • Leading and Managing Change – Project Management Institute
Project Management
  • Best Practices in Project Management – VelociTeach
  • Complete Agile Project Manager – Project Management Institute
  • Fundamentals of Agile – VelociTeach
Risk Management
  • Applied Risk Management – VelociTeach
  • Risk Management Fundamentals – VelociTeach
  • Business Continuity – Project Management Institute

Strategic communication and journalism awards

  • Public Relations Society of America, Colo. Chapter – 2019 Gold Pick for Community Relations
  • Public Relations Society of America, Colo. Chapter – 2017 Silver Pick for Community Relations
  • Public Relations Society of America, Colo. Chapter – 2017 Silver Pick for Integrated Communications
  • Hermes Creative Awards – 2019 Platinum winner for Communications and Marketing
  • Hermes Creative Awards – 2018 Platinum winner for Integrated Marketing
  • Hermes Creative Awards – 2017 Gold winner for Communications and Marketing
  • Hermes Creative Awards – Gold, E-Newsletters
  • Hermes Creative Awards – Gold, Photography, People and Portraits
  • Colorado Press Association – Second place for Deadline Journalism
  • Texas Associated Press Managing Editors – First place for Team Effort
  • Texas Associated Press Managing Editors – Second place for Star Breaking News report
  • Morris Journalism Excellence Award – Deadline Journalism
  • New Mexico Associated Press – Honorable Mention for Breaking News
  • Amarillo Globe-News – Employee of the Month
  • City of Boulder – Value Award

Professional Organizations

  • Project Management Institute
  • Public Relations Society of America
  • Society of Outdoor Recreation Professionals

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